Last week I was in Hamburg and attended the INTERNORGA, one of the most important fair trades the HORECA and food-industries are keen on. In know the INTERNORGA for years now and every time I attend it I’m astonished about enterprises making high outlays to permanently win new customers. It is not only the stands on the fair trade becoming bigger and more sophisticated rather the effort enterprises invest in the search for new solutions and better services. It is obvious that their customers demands rises and rises because the consumer’s demands rises much faster.